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Mar 24 2023

SMS Marketing Overview – How it works?

What is SMS marketing? Can we send SMS marketing campaigns with our mobile phones? Can we send free SMS messages? Can we build our own SMS server like in email marketing and send unlimited messages? This is what we are going to see in this video. Stay tuned and follow up with me. Hello friends, how are you? Before we start, if you are new to my channel, don’t forget to subscribe now to get every new update almost every day. So, you know me, I don’t like wasting time, so let’s go directly to the point. What is SMS marketing? In one minute, simply put, it’s sending bulk SMS messages. For example, you send like 1000, 2000, 10,000 SMS messages to people in a certain location or targeted by niche so you can promote your services or get traffic or whatever, like in email marketing. In SMS, we send SMS messages. So simple. So, this is SMS marketing in general, the big picture. How to run SMS marketing campaigns? Simply, you can go to top SMS marketing companies like SlickText, SimpleTexting, TextMagic, and run your SMS marketing campaigns. Do we have another option? Yes, we have two other options. The second option is to use an SMS API. We have SMS APIs like Clickatell, Twilio, SMSAPI, Bulk SMS, and a lot of companies which provide an SMS API to use on your own applications. So, in this scenario, you get the SMS API, you buy credits, and you connect your own application, the SMS sender application. You can buy one, we have some online tools, and so on. And, by the way, I’m building a free SMS sender for you so you can connect with any API to send SMS marketing campaigns. So, don’t forget to stay tuned with me on my channel to get every new update. So, this is the second scenario, SMS API connected to an SMS sender application to form your SMS system. What is the third option?

How can you use your mobile phone to send SMS marketing campaigns? Thanks to this guy who developed an awesome PHP application, the mobile SMS gateway. With this application, you can turn your Android device into an SMS gateway. You can connect your Android device online with this system and then send campaigns from your mobile phone. I tested it and it works perfectly. So, you can buy the script, host it online, connect with your mobile phone, and start sending your own SMS campaigns with your mobile network. By the way, you can simply test this by clicking on the live preview, registering an account, and testing this system before you do anything or buy it. If you are interested, you can check the link in the description and check the script. Also, I’m planning to buy this for you, host it, and do everything for you for free if I find that you are interested in it. So, comment below if you are interested in getting this software for free. Anyway, now this is the second scenario using this awesome application that I found on CodeCanyon. Here is the big question: if you are following me, following my courses, my videos on my channel, you know I showed how to build your own SMTP mail server and how to send unlimited emails without paying anything except for your server. Can we do the same thing when it comes to SMS? Can we build our own SMS server and send unlimited SMS messages?

Unfortunately, the short answer is no. We cannot do this simply without going into technical details and bothering your head. The SMS message uses the GSM or mobile network. Therefore, without access to the mobile network, you cannot send messages to people. It’s that simple. While in email marketing and sending emails, we are sending emails over the internet, so everyone is connected, and you can receive emails over this network. However, in GSM or on mobile, you need access to the mobile network, and this is impossible except by using a broker or an API. I hope the idea is somehow clear. So now we have learned what SMS marketing is, what different scenarios are to send marketing campaigns, and that we cannot build an SMS marketing server to send unlimited SMS for free until today. That’s it. This is how you can send SMS messages. This is SMS marketing in brief. By the way, soon, I will have a full course about SMS marketing going from scratch to advanced, explaining everything, how to build everything, and giving you all my free content and free applications. So stay tuned, don’t forget to subscribe to get every new update almost every day. By the way, don’t forget to read a book every day on booksandmore. blog and boost your knowledge and be successful in your life. See you later.

As found on YouTube

Dec 06 2020

How to Text People You’re Interested In

Now that we know that we need to diversify our portfolio, let’s talk about texting. This is I would argue the most important form of communication these days. Unfortunately. I wish it was not the case. -I wish it wasn’t either -but unfortunately it is the most effective method of communication in dating these days. 12 years ago we set out to write our guide to texting. And we had a couple of coaches at the time. The whole team was sending thousands of text messages to all those very lucky women in New York City. Split testing everything: nicknames, emojis, memes, gifs everything under the sun to try to figure out what were the most eff

ective ways to get these lovely women of New York City to meet up with us.

What we found in all of that research, I think still holds true. Texting is really only effective in two ways. Playful, flirty, silly, not taken seriously messages and logistics. Unfortunately many of us with text, our default state is attempt to build rapport. Share our details, intimate photos, trying to paint pictures and go into long drawn-out conversations. What’s the reason there, right? It is if I can get this person to like me before I meet them, then the work that I’m going to have to do in person is not going to be much. -Right, it will be mitigated, no rejection if they already like me. – Right. And it cracks me up and even people who know this still think, they’ll rationalize it somehow that they can make this happen and it cracks me up.

And hearing the rationalization of what people are doing You know, “Oh I’m trying to get a connection. I’m trying to make…” it’s like That is going to happen face-to-face. And we’ve already took out and shown the research of, even with things such as Skype and whatnot, we still need face-to-face in person interaction in order to pick up all the micro-expressions that our subconscious needs to read in order to feel fulfilled on a human connection level -And let’s think about this There’s an entire emoji keyboard and what happens basically yearly? It grows in size.

Why? Because we need more emotional context for our text messages. And it’s funny cuz 12 years ago, we came out the book, we got pilloried because of the nicknames and because of the Emojis. Everyone thought it was juvenile, “Why all the emojis? You guys are being children, I don’t get it.” You need the emojis to convey the emotional context so that the text doesn’t get taken the wrong way. And I want to comment on that, which is you’ve known me for quite a long time now, and I’m a very expressive person and I find it difficult to write an email or a text without Emojis at this point because I’m trying to express so many different emotions that my face is going to be able to do that my tonality is going to be able to do that you just can’t do through a email or a text and and sometimes I have to stop myself because I’m like, this is a business email, stop with the smilies.

And I have to have this debate that I want to show this person that I’m excited for what’s going on or -That’s what the colon-parenthesis means. And what’s funny about this is just how over time, it has…the evolution of this. and where we are at now, and I can’t imagine where it’s going to be in another decade. So if it’s not playful flirty or it’s not “Meet here. Shows at 8. Here’s the pickup spot.

Here’s my Uber pin.” It really should not be sent over a text message. It should be a phone call or an in-person conversation. If you are sharing emotions, if you are sharing a story, if you are trying all to connect with the other person and build rapport text messaging is the worst possible platform to do so. And unfortunately some listening right now are like, oh crap. I’m doing that right now with tinder. I’m sending a bunch of messages back and forth and not realizing that just like SMS, Tinder is just a tool to meet people in person.

-A few days ago I was coming over here. I was in an Uber The radio station the guy had on had whatever morning shock jock guys on doing their thing, and he was talking about how he uses Tinder or Bumble one of the things, and they were talking about online dating, and I was laughing because he was talking about that he’ll start texting with the girl when he gets a match, and if there’s a connection then he’ll meet out, and I was dying laughing because I’m like, how many opportunities did he blow because he was trying to get a connection through text.

Well, let’s talk about the typical problems that were seeing across-the-board with text. The first is just boring, same old blah text. “Hey, what’s up? How are you?” No one wants to get those texts. -And think about it. Think about 10 years ago when there was no Tinder. There was no Bumble, there was no any of this. And online dating was a thing, but it wasn’t as well used as it is now, this is …remember this stuff wasn’t on everybody’s phone. The “Hey, what’s up?” That girl has got 30 of those texts in her profile today. -Right! That’s a sea of “Hey, what’s up?” So you got to stand out.

That’s number one. And the easiest way to do that is to showcase some silly playfulness and banter in that opening message. Alright, let’s talk about the second pitfall. A lot of times we see that guys get really good with being playful and bantery and cracking jokes and using emojis, and that’s all they do. And it’s endless. Everything’s a one-liner. Everything’s is zinger. Everything’s a winky-face with the tongue out. And it’s just tiresome, it’s like come-on. Make her laugh, make the other person laugh, have a little fun, and then move to the meet-up. Move to actually seeing someone in person. With that what I do want to say and we all have had this pressure is when we’re texting. because it’s impersonal I call it the Troll Effect. We will often say things that we would never say to someone in person. In the heat of the moment, we’ll say something that we wouldn’t say in person.

Why? Because we’re behind the screen because it’s completely impersonalized. So think before you text. We don’t want to be boring And we don’t want to just endlessly banter. The last thing I want to say is You have to understand that everything over text is read in a very dry way. So sarcasm without emojis, humor without emojis are not going to benefit you over text. It’s going to be taken the wrong way.

-The witty banter and the zingers If not done right because there’s outside of the no context, and you’re working with just text and some emojis, you’re hoping to convey a certain thing that only tonality and micro-expressions is able to convey. And I’ve seen people blow it because of the banter was just taken in the wrong way. They just couldn’t figure it out. -Right, and that sense of humor is just tough to deliver, that biting sarcastic sense of humor is tough to deliver. The last thing I want to say about text is from a logistical standpoint be declarative. Let the other person know “We’re meeting here. We’re doing this. This is what’s going on.” The more questions we ask the less likely people are to show up.

So understand being declarative. “Hey, we’re going here. I’d love to see you.” “Pick you up at 8. Meet at over here. We’re going to the show at 9.” That tends to be more effective. Over the tens of thousands of texts that we sent over the years, those opportunities have given us a playbook that we actually now can say start to finish if you’re having fun, you use texts as a logistics instead of asking, you actually say hey, this is what we’re doing, allow people to join, your going to kill it over text.

And that source of communication is now going to become a strength. in your dating life..

Read More: How Colleges and Schools Are Utilizing SMS Texting Solutions Like TrueDialog

Apr 19 2020

How Colleges and Schools Are Utilizing SMS Texting Solutions Like TrueDialog

With the global popularity of text messaging increasing, businesses have started to rely on it as a means for notifications. In recent years, schools have started to use SMS texting as a means of communication due to technological changes and rapid growth in online education. Texting has become the most cost-effective and fast solution for educators and students alike.

Benefits of Schools Using SMS Texting

How does texting benefit schools? After all, there are many ways for teachers, parents, students, and administration to stay in contact today. Consider the following benefits:

Texting reaches people where they are, allowing for a level of ease that emails and snail mail don’t provide. Most smartphone users check their phones dozens of times per day, and recipients can easily respond if someone has a question or concern.

Schools regularly need to alert students of deadlines or important dates. Mass text message notifications allow for increased engagement. This may include event reminders, scholarship opportunities, reminders for admission deadlines, counselor check-ins, and new student orientation alerts. A mass text may include information for a specific group or to the entire student body, depending on the need. Advanced texting platforms allow users to include personalized information such as the student’s name or appointment time.

2-way text conversations allow for a more direct line of contact for students and teachers in case of questions or concerns. This can create a better relationship between the two and improve overall class performance and participation. This could also benefit prospective students who have questions about admissions, deadlines, and scholarships.

Colleges also benefit from the analytics made available. When using a high-end SMS platform, it is possible to view data including open rate, amount of time before opening, link click rate, and so on. Schools can see who is reading the message and measure responses. From crisis notifications to fundraising opportunities and many other uses, texting provides a positive impact on many different areas within a school and help keep students in the loop at all times.

Why Texting is the Most Cost Effective and Quickest Option for Schools:

Students rely heavily on their phones to access emails, assignments, schedules, and more. Life has become increasingly more accessible through smartphones. As a result, texting has become an ideal tool for universities to increase retention by sending out important notifications and reminders, and keep students up to date with the latest information.

Texting In The School Pick-Up Line? You Might Be Breaking The Law ...

In addition, many texting platforms allow for 2-way conversations if students have questions. Implementing an SMS texting tool can help improve retention, awareness, and student enrollment.

SMS texting can accommodate virtually any department or goal. If a school is wanting to improve attendance and awareness of on campus events, sending out promotional reminders can help. Sending out reminders for job fairs can set students up for success by connecting them with job and internship opportunities. Text reminders are also an ideal way to build a sense of community on campus.

Texting Keeps Students, Parents, and Schools Connected During Times of Crisis

If there is one thing that the Covid-19 (Coronavirus) pandemic has taught educators is that it is vital to be able to communicate with parents, students, other teachers, and administrators. SMS Texting is the best way to maintain communication in a time of crisis because its fast and effective in sending out a mass alert. Mass text alerts can reach recipients quickly and effectively. School systems and universities that have a trusted means of reaching people during a crisis can reduce panic and keep a sense of normalcy in place in effort to ensure safety. Texting is quickly becoming the preferred way for schools to communicate internally and with students and parents.

TrueDialog is a Leader in SMS Solutions for Schools and Higher Education

While social or one-on-one texting is manageable, trying to figure out the ins and outs of texting for a major organization like a university or school system can be overwhelming.

TrueDialog allows for mass notifications that can translate responses into personalized text conversations. What this means is that teachers or administrators can connect with a large group of parents and students, but still get replies and follow up on each of these directly. Staff can text using easy-to-use apps on mobile devices or online from a computer.

The company has over ten years of experience in providing SMS texting solutions to universities and K-12 schools. The service offers direct carrier connections and an uptime rate of over 99.9% plus dozens of features to make sending and receiving texts easier for everyone. Additionally, messages sent or received through TrueDialog are securely stored so the administration can access them at any time.

TrueDialog’s Education Texting Solution creates powerful communication opportunities for every department including career, alumni, on campus events, student retention, and admissions.

The post How Colleges and Schools Are Utilizing SMS Texting Solutions Like TrueDialog appeared first on The Daily Haze.

This Post was originally published on www.thedailyhaze.com

Jul 09 2019

How to Always Get 5 Star Reviews

Do you use Google or Facebook to build reviews?

Reviews are an important part of your business. On today I’m going to show you how to make sure you always get a 5 Star Reviews. Hi, It’s Jason Everett from Business Refuel. We give you all the tools you need to fuel up for the business week ahead. Like it or not, reviews online exist and whether it’s on Facebook, Google, or even on Yelp More and more people are checking your reviews online. If you have negative reviews, it can impact and cost you money. So it’s been said before that the best defense is a good offense. I’m going to give you a good offense strategy to help you combat any future negative reviews. The worse thing that can happen is you get a negative review and then you try to figure out how to fix it. The better situation is to make sure you handle as many positive reviews, so when the event of a negative review comes up it doesn’t even touch you.

Most people are willing to talk about their negative experience 10 times more likely than the positive. You have to remind people to talk about their positive experience in your business. I was just on the phone today with a customer who owns a hair salon. They had one disgruntled employee leave and they had all their friends go online and leave negative reviews It took them from a rating all the way down to a rating in a matter of couple of hours. The problem was they didn’t know what to do about it. Here’s what you can do to make sure that doesn’t happen to you. What I encourage you to do is when people come to your business you want them to do a couple of things. You want them to check in, share a photo, and then leave a review. So here’s what you can do, Just post a very simple sign that says if you check in, post a photo, and leave a review Then we will give you 5 dollars off your next visit.

Or 5 dollars off retail, or a free upgrade, or whatever it is in your business It could be a free tube of toothpaste if you happen to be a dentist. Make sure you reward and incentivize the behavior that you actually want. This will help you be on the proactive strategy side of getting amazing reviews and make sure that you ask for people to give an honest review. Most likely because you have asked for a review they will probably give you a five star review. Your reviews will rock! If they give you a four star review, it’s a good opportunity to ask how could we have made your experience better. and say REVIEWS ROCK in the comment section below. Until then have a fantastic week! .

Jul 09 2019

What Services do Social Media Marketing Agencies Actually Offer?

What services do social media marketing agencies actually offer? My dad asked this to me recently and I realized that my dad doesn’t even know what I do so I can imagine that you have no clue what is social media marketing agency does so let me help break it down for you and why is social media marketing agencies may be valuable to you and your business the first thing we’re doing is organizing and preparing content for social media so we’re taking maybe existing content assets blog posts events videos something like that we’re going to create social content around them which might be just putting the video up creating a description adding captions a title few other components to it and putting that out on social media that asset could exist on a site like Facebook for a long period of time and be shown to thousands of thousands of people you could run Facebook adds to it you could put a link on it and try and drive traffic to your website from it a lot of different ways to make content assets valuable for a business’s long term marketing strategy

Next, I would say the most important thing that we do is actually in the reporting and analytics of our activities ironically I even say this sometimes I say we’re actually more of an analytics company where we go to social media to get the data so that we can report on it and what I mean by that is that we need to know how social media is working for your business so most of the efforts is really in understanding the results and dictating or and improving our strategy from it as well as explaining those results to you the client so that you can move forward with your CEO CMO so that we can get a budget increase so you can decide to fire us or keep us for the next month something like that we need to prove results we need to analyze data and we need to make decisions it’s a huge part of really any faucet of any marketing department I would say so we create custom dashboards and we look at those results and we report on them and we theorize about what could be done in the future to improve everything.

Of course there’s also social media management and well publishing probably falls into that I would say a lot of the engaging and responding to customer service is also a part of this so answering people’s questions when they post to our page or tweet at us or something like that making sure that we’re present so just the act of being present and being helpful and responsive to the users on social media something that needs to be done every single day for any strong successful business and if you have inquiries coming in on your social channels you’re not answering them you’re just throwing money away it really is these are people that are looking to do business with you or to get answers from you and you’re missing the opportunity to delight the customer means that they’re not going to refer somebody to you they’re not going to buy from you

Another thing that we do we just started doing for our clients is chatbots we create facebook chat BOTS and integrated workflows this can be great for integrating with customer service we are probably one of the first agencies to integrate a chatbot on Facebook with Zendesk which is a customer service platform so really proud of being able to input ticket information and do support with using a chatbot. Chat BOTS also allows you to grow messenger lists which can be used like email lists to send updates to your users possibly you know to send them a video or additional content that they can engage with so it’s a great way to deepen the relationship with your customers.

We also focus on unique account growth tactics that might be things like partnering with other industry players so that you can grow accounts off of each other you can share content together, might be follow, unfollow, well that is sometimes a shunned upon practice we find that on Twitter it works particularly well on Instagram it depends on your flavor it might also be liking content from other people retweeting it curating content from other people and even paid liked campaigns could be a way to grow an account so lots of different ways it could also be instilling product virality which would be the act of saying go to our social media channels on your box or something along those lines right there’s a lot of different ways to grow a social media account and as we hinted on with analytics and improving our social media strategy we like to think that we can inform content strategy we can see what people are engaging with and we can recommend to the rest of the company or team what content should be created to continue to deepen relationships we can tell you what fell flat and what succeeded and that helps inform content strategy.

Finally one of the most important things that we do not necessarily for each individual client but as a whole as we stay on top of the social media marketing industry every platform changes almost every day it feels like and man can it be overwhelming our job is to learn and stay on top of the industry tinker test new things so that we have the cutting-edge strategies technologies tools at our fingertips that we can then give to our clients so that for their success that is it for me there. If you are interested in social media marketing services you can find us over at our agency I will see you next time.